The Informa Natural Products Ecosystem

Exhibit at the World's
Premier Trade Shows

Expo West and Newtopia Now are where deals get done. Meet thousands of buyers from highly sought after retail locations face-to-face, plus get year-round visibility on Beacon Discovery — this is where brands become the next big thing. Buyers trust our shows because every product has passed our rigorous standards review.

Trusted by 5,000+ brands • Powered by New Hope Network & Informa Markets

BEACON DISCOVERY™

More Than a Listing. A Growth Engine.

Beacon isn't just a directory — it's an intelligent discovery platform that actively connects your brand with the right buyers, at the right time.

Smart Search & Filters

Buyers find you by category, certification, values, and more. Your brand appears when it matters most.

Buyer Favorites & Boards

Buyers save your products to boards and share with their teams — extending your reach within organizations.

HowGood Sustainability Scores

Free ESG impact assessment for every product — stand out to values-driven buyers prioritizing sustainability.

SPINS® Market Intelligence

Access exclusive category and product performance data you can't get anywhere else — powered by SPINS.

Trade Show Integration

Buyers plan their Expo West and Newtopia Now visits using Beacon — get on their must-see list before the show.

Industry Insights

Understand market trends, velocity benchmarks, and category dynamics to position your brand for growth.

365-Day Visibility

Trade shows are 3 days. Beacon is year-round. Stay discoverable every day buyers are sourcing.

Exhibitors get listed on Beacon Discovery — your first step starts here

Get Started in 3 Simple Steps

1

Apply

Complete Standards Application

Builds buyer trust

2

Get Listed

Go live on Beacon Discovery

3

Connect

Buyers reach out to you

WORLD-CLASS EVENTS

Where Deals Get Done

Meet buyers face-to-face at the industry's premier trade shows. Buyers attend knowing every exhibitor has passed our rigorous standards — meaning fewer compliance issues and faster store onboarding.

Natural Products Expo West

North America's largest natural products event. Buyers use Beacon to plan their visits and discover brands like yours.

Newtopia Now

The future of food & beverage innovation. Connect with forward-thinking buyers seeking breakthrough products.

Beacon + Events = Maximum Impact

Buyers research on Beacon before the show, plan their booth visits, and follow up after. Your Beacon profile works 24/7 — before, during, and after every event.

5K+

Brands Listed

1000s

Buyers at Top Retailers

$368M

Sales Impact

Become the Next Big Thing

Join the ecosystem that's launched thousands of successful natural brands. Your journey starts here.

$95
application fee
10 min
to complete
5-7 days
review time

Not exhibiting? Get on Beacon Discovery with a subscription instead.